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Keep Your Brand Consistent
Decide on a color palette for your brand, and apply that to all of your social channels. Know what your brand is about, and turn those into keywords for content creation. Establish proper branding with a trusted designer to ensure
The Anatomy of the Perfect Homepage
Perception is what makes brands happen. We don’t just mean visibility here, either. The way in which the world perceives things– from sheer aesthetics, to the way in which your present information (and in what order), is where all the
Understanding Logo Formats
Logos are an incredibly important extension of a brand’s identity. As such, you’re likely to see them used in a wide range of different applications. From tiny business cards, to huge signs on the sides of buildings, the possibilities are
How To Choose Fonts That Reflect Your Brand Style
Brands are under constant pressure to make an impression. Every aesthetic choice you make says something about your brand, so it’s important to get it right the first time. Small decisions like font choice add up to a much bigger
Five Things Every Successful Website Needs
Balance familiarity and novelty, comfort and delight. Users rely on familiar design patterns to navigate your site—take care when deviating from these norms.
